With over 40 years of direct response experience behind us, Lavery Rowe recognise that the key to growing a successful direct-2-consumer business is to test not guess. Test different creative to different audiences via different channels… then test again.
With the media landscape changing so quickly, it’s never been more important to test new media channels that are scalable and deliver high ROI. However, many clients discount TV advertising as being too expensive and therefore “too risky” to test.
At Lavery Rowe we recognise the importance of minimising our clients’ financial risk whilst delivering meaningful media tests with significant roll-out potential. Our TV test model combines expert Creative and Production talent with media buying based on years of experience of what works.
Our team makes testing TV both affordable and painless. We are your One Stop Shop , providing everything you need:
- Creative Concepts
- Script
- Storyboard
- Regulatory clearance (Clearcast)
- Casting / Voiceovers / Music
- Celebrity endorsement
- Full TV production
- Ad Transmission to stations
- Media Planning & Buying
- Ongoing campaign analysis via Adalyser which is FOC
It is exactly this process that has seen clients like Kitchen Magic and Chums successfully move onto TV, growing their TV spend every year for the last 4 years. TV is now central to the continued growth and profitability of these businesses.
To effectively test TV, we recommend media budgets should start at £20,000 for a 4-week campaign. TV commercials cost from £3,500-£4,000 for a Stills TV commercial using photos. We can also use existing video assets you may have, if the quality is good enough. So perhaps TV advertising is more affordable than you thought?
You can view a selection of the successful ads we have created and placed here:
To find out more, contact Andrew McDouall, Head of TV – andrew.mcdouall@laveryrowe.co.uk
