Skip to main content
Category

Articles

Can shiny digital metrics really compare to the power of broadcast channels?

https://the-media-leader.com/can-shiny-digital-metrics-really-compare-to-the-power-of-broadcast-channels/?utm_campaign=The%20Media%20Leader%20Daily&utm_medium=email&_hsmi=291297572&_hsenc=p2ANqtz-9d8pBSiyTO9W1TjYX-dk1EDmT35yhRfeML1orcw4-GiCsRuR6hwga0EizlHpLPZ3YGxgu7zlD-0OXpTI-Sa_H_HWS3bQ&utm_content=291297572&utm_source=hs_email

Trust and quality are now the two most important brand metrics

https://www.newsworks.org.uk/research/trust-a-newsworks-report/