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Digital Data Denial – by Bob Hoffman

By UKAMS | Mar 4, 2018 | 0 Comments

Digital Data Denial – by Bob Hoffman   The following post is reproduced from Bob Hoffman’s blog, “The Ad Contrarian” – for more thought provoking and controversial opinions from Bob visit http://adcontrarian.blogspot.co.uk/   Digital Data Denial One of the great paradoxes of our industry is that the people who are constantly haranguing us with the…

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10 Key Benefits of Press Advertising

By UKAMS | Feb 18, 2018 | 0 Comments

There are so many benefits to advertising in the press it is difficult to choose a Top 10 but here goes:   IT WORKS – whether the objective is linear direct response, driving traffic to web, driving retail sales or building brand awareness, press works – we see it every day in results and we…

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How Newspapers and Magazines Drive up ROI

By UKAMS | Jan 29, 2018 | 0 Comments

“Newspapers are more effective than people give them credit for…” – Martin Sorrell   The answer to why newspapers and magazines are so effective as a direct response medium lies in the unique way in which they are purchased and consumed.   Unlike virtually every other medium, newspapers are a considered daily purchase and every…

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8 Simple Steps to Creating Winning Campaigns

By UKAMS | Jan 5, 2018 | 0 Comments

Step 1 – Choosing the promotion   Over 20 years of selling products and services direct, we have amassed a vast amount of experience of the type of promotions that appeal most to consumers. Drawing on this experience enables us to maximise our client’s chances of success.   Step 2 – Defining the proposition   Having agreed…

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The Newspaper & Magazine Market

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