When it launched in the UK, no!no! was one of the USA’s largest DRTV advertisers but had little exposure in press. The aim was to use press as a complimentary media channel in the UK which would deliver a positive ROI.
UKAMS created a series of advertorial style press ads based upon the successful TV commercials. To sustain strong results over 4 years the creative was constantly reworked and retested with new propositions and promotions.