Whilst press sits at the centre of what we do and that for many clients it the prime driver of direct response, it remains just one stage in the customer journey. For this reason we have forged a network of agency partners who work alongside us in different but complimentary direct response disciplines:
Inserts remain a highly efficient and effective method of driving direct sales and generating leads. Working closely with our agency partners we can deliver a full service including creative, printing, planning and buying. We place both press insets and 3rdparty inserts such as catalogue mailings and parcel despatches. Working closely with our insert partners we place over 185 million inserts per annum.
Our experienced DRTV team manage script writing, copy clearance, full creative services plus planning and buying across short form, long form and home shopping channels. Our experience includes single stage product sales and lead generation for home improvements.
We have clients using radio regionally to support retail and car dealerships. We also use radio for lead generation especially for financial services. We manage script writing, Radiocentre clearance, full production services plus planning, buying and sponsorship opportunities.
As with everything we do, our approach to digital is driven by our clients’ need to generate a positive ROI. There are essentially 3 different digital marketing channels that make up our digital offering, all of which focus on direct sales and lead generation:
Social – Our focus is primarily on Facebook and Instagram as direct sales channels. Whilst we can test these media for as little as £2,000, our team manages monthly budgets running into the hundreds of thousands.
SEO and PPC – Your offline marketing efforts (Press, TV, radio etc.) will inevitably drive traffic online. Some potential customers will type in your advertised URL but many more will simply “Google” your company or product name. It is essential that when this happens your website is seen and you are not simply driving traffic to your competitors. That’s the job of SEO and PPC.
Programmatic – Digital media planning and buying driven by technology to ensure your advertising reaches those most likely to respond to your ads at the lowest possible cost. Technology that determines what creative messages to present, when to present them, the platforms on which to present them (mobile, desktop etc.) and to whom they are presented.
The Newspaper & Magazine Market
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