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High Street T.V

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Objective:

As well as owning its own home shopping TV channels HSTV has also built a significant retail presence for brands such as Nutribullet. The company recognised the similarities between its DRTV buyers and the profile of national press readers and wanted to build a new and profitable sales channel.

UKAMS took extremely successful DRTV promotions and turned them into winning press ads that also served the purpose of driving more retail sales.