High Street T.V
Objective:
As well as owning its own home shopping TV channels HSTV has also built a significant retail presence for brands such as Nutribullet. The company recognised the similarities between its DRTV buyers and the profile of national press readers and wanted to build a new and profitable sales channel.
UKAMS took extremely successful DRTV promotions and turned them into winning press ads that also served the purpose of driving more retail sales.