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10 Key Benefits of Press Advertising

There are so many benefits to advertising in the press it is difficult to choose a Top 10 but here goes:   IT WORKS – whether the objective is linear direct response, driving traffic to web, driving retail sales or building brand awareness, press works – we see it every day in results and we…

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How Newspapers and Magazines Drive up ROI

“Newspapers are more effective than people give them credit for…” – Martin Sorrell   The answer to why newspapers and magazines are so effective as a direct response medium lies in the unique way in which they are purchased and consumed.   Unlike virtually every other medium, newspapers are a considered daily purchase and every…

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