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Archive for January 2018

How Newspapers and Magazines Drive up ROI

“Newspapers are more effective than people give them credit for…” – Martin Sorrell   The answer to why newspapers and magazines are so effective as a direct response medium lies in the unique way in which they are purchased and consumed.   Unlike virtually every other medium, newspapers are a considered daily purchase and every…

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8 Simple Steps to Creating Winning Campaigns

Step 1 – Choosing the promotion   Over 20 years of selling products and services direct, we have amassed a vast amount of experience of the type of promotions that appeal most to consumers. Drawing on this experience enables us to maximise our client’s chances of success.   Step 2 – Defining the proposition   Having agreed…

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