Archive for January 2018
How Newspapers and Magazines Drive up ROI
“Newspapers are more effective than people give them credit for…” – Martin Sorrell The answer to why newspapers and magazines are so effective as a direct response medium lies in the unique way in which they are purchased and consumed. Unlike virtually every other medium, newspapers are a considered daily purchase and every…
Read More8 Simple Steps to Creating Winning Campaigns
Step 1 – Choosing the promotion Over 20 years of selling products and services direct, we have amassed a vast amount of experience of the type of promotions that appeal most to consumers. Drawing on this experience enables us to maximise our client’s chances of success. Step 2 – Defining the proposition Having agreed…
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